Festivals, summits, private dinners, networking nights, and hospitality houses, all produced and documented.
Annual brand activation program
Curated rooms where film, media, tech, and culture do business.
Greenlit produces activations at the intersection of entertainment, finance, technology, and culture. Festival houses, panels, private dinners, and hospitality moments built to put your brand in front of the decision-makers and executives shaping what comes next.
By the numbers
The data behind the rooms we build.
Every number here comes from real activations and registration data. No projections, no estimates.
People through the door across all formats, from 12-person executive dinners to 205-person public nights.
Total reach across email and social, with 3,500+ verified contacts sourced from EFM, Sundance, and beyond.
Sponsorship interest from attendees — inbound, unsolicited, at every event we've produced.
At our last large-format NYC event. For a free invite-only event, that number is unusually high.
Unique companies in our audience, across film, finance, tech, and media.
Who shows up
We don't just bring a crowd. We build the room.
Film and creative professionals are the core, but every activation pulls in finance, tech, press, and executive leadership too. That mix is intentional. It's also what makes the rooms actually useful.
Independent production companies and multi-hyphenates are the majority. At our last event, 39 guests held three or more industry roles simultaneously.
Fund managers and financiers from Morgan Stanley, Citadel, JPMorgan Chase, Icarus Fund, and Unicom Capital have all been in the room.
LA Times, EBONY, SiriusXM, NBCUniversal, Last Week Tonight, and the Hollywood Radio and Television Society have all attended our events.
People from Scale AI, Unreal Engine, Disguise, Zero Infinity AI, and Weill Cornell Medicine have shown up in the same room as the filmmakers.
Creators
Producers, Directors, Writers, Actors
Capital
Investors, Financiers, CEOs, Founders
Press & Media
Editorial, Broadcast, Trades
Tech & Innovation
Engineers, AI, Creative Tech
The activation model
Turn-key production. White-glove experience.
Programming, production, guest curation, sponsor integration, recap content — all handled in-house by a team of producers and filmmakers. You bring the brand. We handle everything else.
Lodging, food, beverage, transportation, and daily programming under one roof. Guests are curated, vetted, and selected for the mix. We proved the model at Sundance and are taking it to eight markets.
Moderated talks on film finance, AI and authorship, distribution, and the creator economy. Real practitioners on stage, not filler speakers. Topics that the room is already thinking about.
Executives, investors, and creators in the same room with nowhere to be. The relationships that come out of these are the ones that actually move things forward.
Larger formats with the same curation standards. Every guest is there for a reason. Check-in rates have held above 70% because the audience trusts what we put on.
CPG, lifestyle, and service brands get placed directly into a curated guest experience. Not a gift bag nobody opens — an intentional moment with an audience that matches your customer.
Video recap, photography, social content, and a post-event impact report. Your sponsorship has a shelf life beyond the weekend it happened.
2027 activation calendar
Eight markets. One annual partnership.
A single check-in at one event is forgettable. Showing up across the calendar builds something. One partnership, eight markets, audience relationships that compound over the year.
Park City, UT
The film industry's most concentrated week of the year.
Festival house, curated panels, and white-glove hospitality when every decision-maker in independent film is in one zip code. The room builds relationships that last the rest of the year.
January
Sundance
Park City / Boulder, UT. Festival house, panels, and curated hospitality for the film industry's most concentrated week of the year.
Austin, TX
Where tech, entertainment, and the creator economy do business.
Our programming lives at the AI and creator economy intersection — where independent film meets the tools, platforms, and capital reshaping how content gets made.
March
SXSW
Austin. Where tech, entertainment, and culture converge. Our programming lives at the creator economy and AI intersection.
New York, NY
The most-watched night in entertainment. We build the room that watches together.
An invite-only watch party co-produced with Lighthouse Ladies and Planet X Studios. 200+ RSVPs, 146 in the room, and strong inbound demand from brands before we ever pitched one.
March
Oscars Watch Party
New York. The most-watched night in film. We build the room that watches it together — curated, invite-only, fully produced.
Cannes, France
The room where global marketing decisions get made.
The world's most concentrated gathering of brand CMOs, creative agencies, and media buyers. Our programming bridges entertainment and brand — the conversation that room is already having.
June
Cannes Lions
Cannes, France. The global stage for brand creativity and media. The room where marketing decisions get made.
Miami, FL
The American Black Film Festival — one of the most brand-invested film events in the country.
ABFF draws the country's most culturally specific and commercially active film audience. Brands here earn genuine cultural alignment, not optics.
June
ABFF
Miami. The American Black Film Festival. One of the most culturally specific and brand-invested film events in the country.
New Orleans, LA
500,000 attendees. The largest cultural brand activation weekend of the year.
Essence Fest is the single largest convergence of brand spend and Black cultural audience in the country. Our activation brings the film and creator community into a weekend built for authentic brand engagement.
July
Essence Fest
New Orleans. 500,000 attendees, massive brand activation presence, and an audience that responds to authentic cultural alignment.
Martha's Vineyard, MA
Invite-only. Small room. Right people.
An intimate executive retreat at the intersection of tech, AI, and the business of film. Every guest is vetted. The conversations don't happen anywhere else.
August
Martha's Vineyard
Invite-only. An intimate executive retreat at the intersection of tech, AI, and the business of film. Small room, right people.
Toronto, Canada
The world's largest public film festival. Industry access at its peak.
TIFF brings together the global film industry, international press, and major distributors for 10 days. Our panels, dinners, and networking programming give brands a genuine seat at the table.
September
TIFF
Toronto. Panels, dinners, and networking during the world's largest public film festival. Industry access at its peak.
Miami, FL
Every luxury, lifestyle, and entertainment brand is here. We bring the film and creator audience they're trying to reach.
Art Basel Miami Beach is the most brand-saturated week in the cultural calendar. We bring a curated film and creator room into a space where luxury brands are already spending.
December
Art Basel Miami
Miami. Every luxury, lifestyle, and entertainment brand is here. We bring the film and creator audience they're trying to reach.
Past performance
What we've already built.
From 205-person networking nights to 12-person executive dinners to full festival houses. Every format, produced and documented.
Oscars Watch Party 2026
Lighthouse Ladies x Greenlit x Planet X
200+ RSVPs. 146 in the room. Strong inbound sponsorship demand.
An invite-only Oscars watch party co-produced with Lighthouse Ladies and Planet X Studios. RSVPs came in organically — 1-in-3 guests referred someone into the room themselves.
Sundance / Impact Lounge 2025 & 2026
Two years of programming at Sundance's most credible off-grid venue
Greenlit ran panels on film financing, co-production, and investor readiness inside the Impact Lounge across two consecutive Sundance festivals. Practitioners on stage, not generalists. 100+ through the door each year.
Future Party x Greenlit / Sundance House 2026
15 executives. One house. Everything included. Came in profitable.
Full airport transfers, a dedicated driver for the week, all food and beverage covered, and daily programming for a curated group of 15 entertainment executives. Every guest applied, every guest was interviewed.
Film & Investor Nights
205 people in the room. Investors and filmmakers, same night.
Our largest public event put capital and creators in the same space with a shared reason to be there. Not a mixer with a name tag. A room with a point of view.
Soho House / Filmmaker Friday
100+ filmmakers at Soho House talking AI, authorship, and what actually changes
Greenlit shaped and produced a panel on AI and independent film inside Filmmaker Friday's Soho House series. The conversation was practical — legal context, creative implications, what filmmakers should actually do now — not a tech pitch disguised as programming.
Urbanworld Innovation Summit
Opening breakfast, named partner, filmmakers and technologists in the same room
Greenlit was the named programming partner behind the Urbanworld Innovation Summit opening breakfast — a cross-sector room of filmmakers, technologists, investors, and media operators to start the day.
Community and production partners
The ecosystem that makes it turn-key.
Production partners, community organizations, and cultural platforms already in place. The infrastructure exists. You're not funding a build, you're joining something that already works.
Annual partnership tiers
One partnership. Multiple markets. Compounding returns.
Brands that show up across the calendar build real audience relationships. Every market adds recap content, named associations, and direct touchpoints with the same community — carried forward into the next activation.
Your brand is the anchor across the full program. Named on every activation, in every market, for the entire year.
Primary branding across all activation assets, landing pages, and on-site materials
Executive speaking or hosting moment at every market
Premium guest allocation and curated introductions at each activation
Full recap asset package and custom impact readout per market
Naming rights on the annual program and all festival houses
Dedicated account management and post-event reporting
Pick 2-3 markets that make sense for your brand. Co-branded programming, guest access, and recap content at each one.
Co-branded programming placement at selected markets
Selected guest access and hosted touchpoints
In-room and recap content visibility
Optional product, service, or hospitality integration
Post-event content and social proof assets
Own a clear utility layer: transport, bar, wellness, gifting, or technology at select activations.
Category-exclusive integration at 1-2 markets
Logo presence in the relevant activation module
Recognition in recap and event communications
Product or experience-led contribution options
Support the room with high-quality product, service, or logistical value across select activations.
Selective logo inclusion and social acknowledgement
Gift bag or hospitality integration
Service contribution (transportation, catering, technology)
Best suited when the contribution materially improves the guest experience
Corporate giving and matching programs available. Through our fiscal sponsor partnership with E2AC, brands can access 501(c)(3) pathways for donations, corporate matching, and grant-eligible contributions. This unlocks budget lines that traditional sponsorship cannot reach.
Ideal sponsor verticals
Brands that fit this room.
The audience we convene maps directly to the customers these verticals are already trying to reach.
Every activation includes hosted bar moments, private dinners, and social gatherings. Your product is the experience, not just a logo.
Festival houses and multi-day activations need transportation. Airbnb, Uber, Lyft, and car brands get organic placement with high-value travelers.
Independent producers, production companies, and entertainment executives all need coverage. Your brand gets face time with decision-makers.
Our programming regularly covers AI, authorship, and creative technology. Natural fit for platforms and tools shaping the industry.
High-touch audiences who care about quality. Organic product integration into curated hospitality experiences and gift bags.
Streamers, studios, and platforms looking for credible cultural positioning alongside the creators and executives they want to reach.
Partner with Greenlit
Let's build the room your brand belongs in.
Whether you want annual presence across the full calendar or a single well-placed activation, the conversation starts the same way. Tell us what you're trying to build and we'll tell you where we fit.
Eight markets, documented attendance, measurable deliverables at every stop, and recap assets that don't disappear after the weekend.
Production, curation, sponsor integration, and post-event reporting are all in-house. You get a credible activation without managing a production team.
Festivals and venues looking for business-forward content and a curated audience that shows up with intent, not just a badge.